Top Reasons People Need to Experience Your Brand
Do you happen to notice that whenever people do their groceries, they choose a particular brand for a particular item, even if this brand costs more than its competitors? Indeed, detergent is detergent, and salt is salt, regardless of brand name and price. But consumers see it differently; they tend to trust a certain brand name despite what its competing names offer. This may be due to the fact that they have already established a relationship with this brand, and that they have built a level of trust with it.
This is exactly what events companies in Singapore do when organizing activities for experiential marketing; through this advertising strategy, brands build a bond with their customers through first-hand experiences, and not just on a superficial scale. By capitalizing on engaging encounters, your target customers are able not only to get to know more about your brand but trust your name as well.
Why do people need to experience your brand, anyway? Among the reasons every events company in Singapore wants you to see are:
People need to be comforted.
When people buy things, they buy the things that give them comfort and peace of mind. By giving them a continuously positive experience, they build an opinion that your brand and your products can be trusted, thus they opt to choose your items the next time they shop.
The experience saves time to make decisions.
These days, competition over everything has become steeper than ever. For example, if you are looking for your next holiday destination, you’ll be bombarded with lots of options. Of course, you will choose a destination that has already garnered stellar reviews based on the experiences of other travelers who have already been there, rather than try your luck over some obscure resort just because it is cheaper than its competitors.
The same goes when marketing a brand; consumers go for names that have already earned the trust of those who have experienced them first-hand.
Consumers spread the word about the brand based on how they experienced it.
If you are to look at how brands compete these days, you may see that they are hungry for reviews and ratings. Sure, they can hire people to post these reviews, and this is because they want to package an experience-based promotion of their business.
Through experiential marketing, it is your consumers who act as brand ambassadors, as they share not only their satisfactory experience with your product but even show to others how the product worked for them. This creates a more legitimate packaging of your brand, as the experience is told by actual users to prospective users.
The experience provides a safety net.
When people spend, they want their spending to be worth it. They can’t afford to gamble on a restaurant or a hotel and end up disappointed. Hence, if you are a new brand trying to break into the industry, you may want your target customers to experience your offers so that they would feel safe when spending on your product or service. By giving them a feeling of security, they are able to form a level of trust and loyalty to your brand.